Corporate events are generally scheduled for the standard 9am. And if you are gathering together a group of employees from the same company, very few people will be willing to attend an event much earlier than their normal work hours. However, if you are gathering a group of disconnected professional, you can schedule optional events as early as 6am. And if the activity is team building or related to physical fitness, you can suggest a 5am get together.
There are some hard-core early birds. They wake up at 4am and like to get going early. Those are the people most of us don’t see. They are running, cleaning, and grocery shopping before we even open our eyes. For corporate event planning, those early birds are often frustrated by the 9am breakfast and the 10am start times.
Work with your caterer to offer a few simple programs for the early birds attending your event. The best way to lure people into an early event is by creating a theme as strong or stronger than any theme you might have during the regular event. Don’t simply offer a 5am run; offer a 5am 5K race complete with a 4:30 stretch and 5:30 award ceremony. Offer a “breakfast of champions” with healthy options like smoothies and oatmeal.
These early events are the best way to bring together a few like-minded people that might not otherwise have the chance to meet. In the same way that business often happens on the golf course on the weekend or at the hotel bar at midnight, a morning event helps those few early birds the chance to come together and share experiences and insights.
Of course, if you offer an early bird event, you will probably have to offer a late night option as well. Karaoke, beer pong, and dancing are also some great ways for those event attendees to blow off steam while the early birds are sleeping soundly.